Why did you embark on such an adventure?
To be free! I wanted to make a living from my ideas, and I always knew that one day I'd set up my own business. I was passionate about sewing, so I chose to turn that passion into my profession! Looking back over the past 10 years, I realize that it was far from obvious, yet it was a no-brainer for me.
How did you get into design?
After business school, I worked for 5 years in marketing in the luxury goods industry. At the same time, I loved designing and sewing the clothes I wore to the office during the week. As they were quite successful, the idea naturally came to me to have my creations made by seamstresses. First I met Gisèle, a young retiree from the Lanvin workshops, then others joined her. With them, I learned the trade of pattern-making and styling. The first collection in March 2012 sold out in just a few weeks. Then the adventure really began!
Who makes the collections today?
Our seamstresses, the same ones since the beginning. To support them and keep up with demand, I also call on family-run workshops, always in France. We have a very artisanal production process and a real relationship of trust with each of them. Our knitwear is made in a knitting mill in Normandy. Many of our suppliers have the Entreprise du Patrimoine Vivant label.